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October 26, 2011 / Jessica

Kaching: The future of mobile payments

kaching

 

Watch the video on how the Kaching mobile banking app works. It is some serious mobile banking. Makes Canadian banks’ mobile apps seem so elementary!

October 25, 2011 / Jessica

5 Best Practices for Financial Institutions on Facebook

facebook

Click here to get ideas on using FB for your business!

A few innovative ideas for commercial banks to connect with customers – ie., offering career or recruitment tips! It’s true what the author says about customers looking for policy or service information – they’re going to visit the main website, not Facebook. Social media platforms need to offer entirely new information to encourage repeat visits to their Facebook, Twitter, Flickr, etc. accounts.

October 25, 2011 / Jessica

ICE CREAM SANDWICH!

]

 

Reblogged from mobsicle on tumblr:

“Meet the newest version of Android, 4.0, Ice Cream Sandwich, and the latest Google mobile services.”

October 25, 2011 / Jessica

Small Business Banking Satisfaction: Relationships are key

George Clooney

 

Click here for (unfortunately) Clooney-unrelated content.

Despite all the focus on social media and new ways to connect with consumers, this survey demonstrates that it still comes down to customer service. Particularly with banks whose services lack significant differentiation between competitors, maintaining a personal connection is apparently one of the key factors in customer loyalty – “having a person assigned to the relationship ‘who understood their business’ was a primary reason for improved satisfaction.”

N.B. George Clooney, just because. He’s great to look at any time of the day.

October 24, 2011 / Jessica

Pros/Cons of Outsourcing Social Media

outsourcing social media

Should you outsource social media? Click here to find out!

Straightforward pros and cons. Ultimately, the author argues that outsourcing social media is the way to go. I’m not sure I agree – with the wealth of information out there on how to utilize social media effectively and the many tools that exist to manage various mediums, it seems feasible for most companies to maintain their online presence in-house. What do you think?

October 24, 2011 / Jessica

Infographic: The Most Valuable Digital Consumers

Reblogged from pedroelrey:

Nielsen and NM Incite, a Nielsen/McKinsey company, illustrate some findings that highlight digital consumer behaviors and consumption patterns that can help brand advertisers understand their most valuable customers and how they’re engaging across social, local and mobile.


October 24, 2011 / Jessica

FREE ebook on corporate blogging

ebook

Free tips on corporate blogging? YES PLEASE!

I came across this great ebook for businesses looking to start blogging. Great layout too – easy to read, content isn’t densely packed, slideshow-style, main points on each page are stylized to facilitate browsing, etc.

I’ve been reading quite a bit on ROI with regards to social media. I think this is a pretty convincing argument for businesses on the fence:

“Are you spending thousands of dollars on behind the scenes search engine tips and tricks? The search engine benefits of a blog can even exceed the results of an SEO alchemist.”

Particularly for small firms in financial services that need to compete with larger, more established companies, a well-maintained blog can effectively increase visibility, trust, legitimacy, and importantly, improve website SEO.

October 21, 2011 / Jessica

95% of Facebook posts ignored by brands

Ignored

 

Find out why brands are recruiting and then ignoring FB fans.

I’m not quite shocked at this stat, not only because I’ve read articles on this topic before, but moreso because, as a FB user, I can see how useless many corporate brand pages are. Most, if not all, of the information can be found on the landing pages and Contact Us pages of their main websites, it’s pure promotional content, no updates, no feedback, etc. I wonder how many companies even reward users for becoming fans of their page.

October 20, 2011 / Jessica

RBC Launches Fully Integrated Android Mobile Banking App

RBC Android App!

4.2 / 5 for RBC Android app – amazing!

“Since the launch of RBC’s mobile banking app (for the iPhone and BlackBerry), RBC has seen 800,000 unique downloads to date.”

I guess the question is whether the usability of a mobile banking application actually attracts new customers, encourages customer loyalty, or is simply a tool for customers who would’ve stayed with the respective institution anyway.

October 20, 2011 / Jessica

Will BBX be the Answer to RIM’s Sinking Ship?

BBX

This way to BBX.

Is my being Canadian a poor justification for sticking with RIM? The iPhone is just calling my name with its user friendliness and bounty of apps. And of course, it’s absolutely gorgeous.

In terms of DM, I wonder if BBX will help encourage app developers to redirect some of their efforts from the iOS and the Android. I found the BB version of my online banking app so frustrating to use, I just got rid of it.