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Full disclosure: I’m in charge of marketing for the “Digital Marketing for Financial Services Summit” in Toronto, March 2012. However, this doesn’t mean that you won’t find relevant and free content here. I have two main reasons for starting this blog:

1. Exposure for DMFS 2012
2. I’ll be working closely with leaders in FS marketing (they’ll be speaking at our event!), and it would be a shame to hoard their great insights.



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  1. Dave / Dec 8 2011 2:40 am

    Love the blog. Love the topic. You recently reblogged and liked my tumblr post titled Brand Is How You Back It Up. Thanks! I am interested in collaboration opportunities. Check out my websites at and I am VERY keen on vertical market focus for digital marketing services. Cheers! Have a great conference!

    • Jessica / Dec 8 2011 2:33 pm

      Hi Dave. Thanks so much for commenting and following! Please do follow us on Twitter as well, since most of our conference updates will be available there first (@DMFinancial12). I love the banner for your page! So simple and colourful. Are you interested in expanding your agencies to Canada? (If you’d like to discuss in more depth, my email address is

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