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November 21, 2011 / Jessica

How Layout of Bank Branches Can Affect Sales

bank layout

Click here for awesome article!

This write-up doesn’t have much to do with digital marketing, but interior design is something I find incredibly interesting – more so when design has measurable effects on consumer behaviours.

The article essentially argues that, just as grocery stores place their milk at the back of the store to make sure customers browse through the whole length of the store, bank branches should position their tellers away from the door and down a particular path to increase exposure to advertisements and sales reps. Seems logical enough, no?

The article also gives a breakdown of the most common layouts current bank branches are using.

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