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November 4, 2011 / Jessica

Compliance a major point of debate for social marketers in financial services


On Tuesday and Wednesday, I participated in the 13th Annual Marketing Wealth Management Services to High Net-Worth Individuals Summit (might need to work on that name). The topic that stimulated the most heated discussions was the tension between compliance and social media. Many of the financial advisors and marketing heads I spoke with fully understood and acknowledged the effectiveness of social mediums. Unfortunately, the legal structure surrounding social media is quite vague at this stage and until significant clarity is provided by regulatory and standardization agencies, financial services will continue to hesitate when implementing Facebook, Twitter, LinkedIn, etc. into their overall marketing strategies. The partnership of Jive and Actiance is definitely a step in the right direction in terms of facilitating FS into the social media space.


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