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October 27, 2011 / Jessica

How Paypal Can Help Save Media—And Itself

e-commerce

 

Click here for article!

The author’s evaluation of Paypal’s current (and future potential) business model demonstrates the intersection of e-commerce, social media, and customer service. He argues that Paypal already has the trust of online consumers, 219 million registered customers, a recognizable brand name, and is a pioneer in the field of e-commerce. If Paypal can harness this amazing foundation they’ve already created, then surely there is room for Paypal to capture the quickly growing segment of people willing to pay online.

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