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October 25, 2011 / Jessica

Small Business Banking Satisfaction: Relationships are key

George Clooney

 

Click here for (unfortunately) Clooney-unrelated content.

Despite all the focus on social media and new ways to connect with consumers, this survey demonstrates that it still comes down to customer service. Particularly with banks whose services lack significant differentiation between competitors, maintaining a personal connection is apparently one of the key factors in customer loyalty – “having a person assigned to the relationship ‘who understood their business’ was a primary reason for improved satisfaction.”

N.B. George Clooney, just because. He’s great to look at any time of the day.

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