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October 24, 2011 / Jessica

FREE ebook on corporate blogging

ebook

Free tips on corporate blogging? YES PLEASE!

I came across this great ebook for businesses looking to start blogging. Great layout too – easy to read, content isn’t densely packed, slideshow-style, main points on each page are stylized to facilitate browsing, etc.

I’ve been reading quite a bit on ROI with regards to social media. I think this is a pretty convincing argument for businesses on the fence:

“Are you spending thousands of dollars on behind the scenes search engine tips and tricks? The search engine benefits of a blog can even exceed the results of an SEO alchemist.”

Particularly for small firms in financial services that need to compete with larger, more established companies, a well-maintained blog can effectively increase visibility, trust, legitimacy, and importantly, improve website SEO.

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