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October 20, 2011 / Jessica

RBC Launches Fully Integrated Android Mobile Banking App

RBC Android App!

4.2 / 5 for RBC Android app – amazing!

“Since the launch of RBC’s mobile banking app (for the iPhone and BlackBerry), RBC has seen 800,000 unique downloads to date.”

I guess the question is whether the usability of a mobile banking application actually attracts new customers, encourages customer loyalty, or is simply a tool for customers who would’ve stayed with the respective institution anyway.

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